When it comes to dangerous careers, firemen or construction workers might spring to mind. But if the recent crop of celebrities hobbling on crutches is anything to go by, it’s celebrities and pop stars who should be on the ‘at risk’ register.
Clever new mobility product Flexyfoot (which The View is PRing), has seen a marked increase in celebrities coming a cropper. This ‘just launched’ gadget would be perfect for these unlucky celebs. It attaches to the end of crutches and walking sticks – to radically increase grip on the ground, lessen slippages and provide shock absorption for aching shoulders, elbows and wrists.
Radio One's Matt Edmondson has just announced he's hobbling on crutches with a severe sprained ankle http://twitter.com/MattEdmondson. Jon Bon Jovi has just come off his after tearing his calf muscle onstage, Jedward’s Edward Grimes recently sported a gold pair after tearing a ligament at T4 on the Beach. The Saturdays’ Mollie King has also been on sticks, following a major altercation with a horsefly. And Justin Bieber spent a while on crutches after breaking his foot, onstage, in front of 11,000 fans!
Flexyfoot is invented by leading British product designer David Goodwin and promises to do for the crutch, walking stick and Zimmer frame what Dyson has done for the vacuum cleaner.
It is designed to replace the old fashioned ferrule (or rubber tip) on walking aids and revolutionise getting around for the injured or infirm. Flexyfoot gives 50 per cent more grip on floors and ground surfaces than ferrules (it’s particularly good in the wet), and eases the significant aches and pains associated with constant stress and impact on joints. With its patented air-sprung technology, Flexyfoot bends and can rotate right round, meaning users can easily turn on their walking aids.
It’s also perfect for people of all ages and levels of fitness, from sportsmen to children to the elderly – and even rock gods, either on a temporary or permanent basis. It has been developed over three years, trialled via a pioneering orthopaedic surgery unit and tested to destruction.
See more at www.flexyfoot.com (oh, and you can see the video we shot there too, but in true crowd-sourcing style, we used real patients, rather than A-listers)
Flexyfoot video
Flexyfoot, the amazing new concept in walking aids, has been dipping its toe into the motion picture waters.Last week we made a film demonstrating the efficacy and ease of use of Flexyfoot. A few years ago this would have taken days, required numerous set-ups, cost a lot and yet would end up with something not looking great and not explaining too much. Our session took a few hours in a studio, using some of the best in modern film technology and will look great.
To really see Flexyfoot in action (absorbing the impact, fully in contact with the surface, being able to rotate) required some pretty precise filming and using some brilliant lighting and professional camera work. 
It also helps to have some fantastic talent backing up the technology. David Goodwin, the designer of Flexyfoot came along having constructed all of the props, even making a few amendments on the day. Orlando and Frank from Grain Media directed and filmed expertly, and we managed to cover all the necessary product points and benefits as per the script.
Look out for the video online in a few weeks at www.flexyfoot.com.
The View Tube
The View Tube is one of the latest offerings delivered by Urban Space Management. A company dedicated and known for economic renewal of run down or under utilised space for retail, workshop and community uses, in imaginative and cost effective ways. The View Tube is located on The Greenway opposite adjacent to the Olympic Park in East London.
Built using recycled shipping containers, by Urban Space Management, we love them already! It is a social enterprise and community venue which includes a café, education, arts and information spaces. The spaces are available to artists to exhibit their work and interpretation of the Olympics development.
Their environmental involvement does not just stop at the building of the venue. View Tube Learn is a unique place where regeneration and sustainability is taught in interactive workshops for primary and secondary education, led by London Wildlife Trust and Field Studies Council.
We at The View rate this venue highly, and support its use and education of re-using materials and its lessons on sustainability. They might find this a useful tool when trying to teach school kids the importance of sustainability, speaking their language, so to speak: Let's Get Sustainabizzled
Built using recycled shipping containers, by Urban Space Management, we love them already! It is a social enterprise and community venue which includes a café, education, arts and information spaces. The spaces are available to artists to exhibit their work and interpretation of the Olympics development.
Their environmental involvement does not just stop at the building of the venue. View Tube Learn is a unique place where regeneration and sustainability is taught in interactive workshops for primary and secondary education, led by London Wildlife Trust and Field Studies Council.
We at The View rate this venue highly, and support its use and education of re-using materials and its lessons on sustainability. They might find this a useful tool when trying to teach school kids the importance of sustainability, speaking their language, so to speak: Let's Get Sustainabizzled
The Alternative View
Looking at our namesake across the pond, The View, US-stylee, is still making waves following Barack Obama's appearance on the show last week.
Very witty blog from The Guardian's Richard Adams: http://www.guardian.co.uk/world/richard-adams-blog/2010/jul/29/barack-obama-the-view-live - and the show itself, if you have the time to view... http://www.youtube.com/watch?v=n4kqk7bg15I
What next - The Brokeback Coalition on Loose Women?
Very witty blog from The Guardian's Richard Adams: http://www.guardian.co.uk/world/richard-adams-blog/2010/jul/29/barack-obama-the-view-live - and the show itself, if you have the time to view... http://www.youtube.com/watch?v=n4kqk7bg15I
What next - The Brokeback Coalition on Loose Women?
The View achieves PR industry gold standard in record time
Lettuce blog again
In spite of the drought, it's salad days again for us as we're overrun with lettuce in the staff allotment.
Lunches are getting a little bit boring - any ideas on what to do with three hundred weight of red salad bowl and round old favourite?
Cool colours for a hot day
Just picked this up from Daily Candy this morning. Luscious ices pretty much in our corporate colours. How cool is that?
Here's the article:
The Inside Scoop
Dri Dri Gelateria Opens
Need an excuse to eat ice cream? (Really?) Head to Dri Dri, the new gelateria opening this afternoon on Portobello Road, and you’ll find eight delicious ones.
1. Traditional Italian ice cream is made on-site using fresh ingredients (organic milk from local farms, lemons from Sorrento, liquorice from Calabria, Comice pears and Granny Smith apples from France, handpicked mandarins from Spain).
2. No artificial flavouring, colouring, emulsifiers, unnatural thickeners or other long words.
3. Flavours include Sicilian pistachio, stracciatella with dark chocolate chips, yoghurt, biscotto (artisanal cookies from Lugano), custard cream (free-range egg and Sorrento lemon peel).
4. Sorbets (pink grapefruit, strawberry, raspberry, cherry) have zero per cent fat.
5. Specialties such as affogato (espresso served over a scoop of vanilla gelato), brioche with gelato and frappes are available at the coffee bar.
6. Perch at a window seat with a view of the bustling Portobello Market or take away a half- or one-liter container.
7. Dri Dri opens today after 1 p.m. and will be giving away free tasters of gelato and sorbet while stocks last.
8. Owner Adriano di Petrillo (Dri Dri for short) is a dashing Italian man. Oh, and he graduated from Harvard Business School. Race you there.
Dri Dri, 189 Portobello Road, W11 2ED (dridrigelato.com).
Here's the article:
The Inside Scoop
Dri Dri Gelateria Opens
Need an excuse to eat ice cream? (Really?) Head to Dri Dri, the new gelateria opening this afternoon on Portobello Road, and you’ll find eight delicious ones.
1. Traditional Italian ice cream is made on-site using fresh ingredients (organic milk from local farms, lemons from Sorrento, liquorice from Calabria, Comice pears and Granny Smith apples from France, handpicked mandarins from Spain).
2. No artificial flavouring, colouring, emulsifiers, unnatural thickeners or other long words.
3. Flavours include Sicilian pistachio, stracciatella with dark chocolate chips, yoghurt, biscotto (artisanal cookies from Lugano), custard cream (free-range egg and Sorrento lemon peel).
4. Sorbets (pink grapefruit, strawberry, raspberry, cherry) have zero per cent fat.
5. Specialties such as affogato (espresso served over a scoop of vanilla gelato), brioche with gelato and frappes are available at the coffee bar.
6. Perch at a window seat with a view of the bustling Portobello Market or take away a half- or one-liter container.
7. Dri Dri opens today after 1 p.m. and will be giving away free tasters of gelato and sorbet while stocks last.
8. Owner Adriano di Petrillo (Dri Dri for short) is a dashing Italian man. Oh, and he graduated from Harvard Business School. Race you there.
Dri Dri, 189 Portobello Road, W11 2ED (dridrigelato.com).
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