When it comes to dangerous careers, firemen or construction workers might spring to mind. But if the recent crop of celebrities hobbling on crutches is anything to go by, it’s celebrities and pop stars who should be on the ‘at risk’ register.
Clever new mobility product Flexyfoot (which The View is PRing), has seen a marked increase in celebrities coming a cropper. This ‘just launched’ gadget would be perfect for these unlucky celebs. It attaches to the end of crutches and walking sticks – to radically increase grip on the ground, lessen slippages and provide shock absorption for aching shoulders, elbows and wrists.
Radio One's Matt Edmondson has just announced he's hobbling on crutches with a severe sprained ankle http://twitter.com/MattEdmondson. Jon Bon Jovi has just come off his after tearing his calf muscle onstage, Jedward’s Edward Grimes recently sported a gold pair after tearing a ligament at T4 on the Beach. The Saturdays’ Mollie King has also been on sticks, following a major altercation with a horsefly. And Justin Bieber spent a while on crutches after breaking his foot, onstage, in front of 11,000 fans!
Flexyfoot is invented by leading British product designer David Goodwin and promises to do for the crutch, walking stick and Zimmer frame what Dyson has done for the vacuum cleaner.
It is designed to replace the old fashioned ferrule (or rubber tip) on walking aids and revolutionise getting around for the injured or infirm. Flexyfoot gives 50 per cent more grip on floors and ground surfaces than ferrules (it’s particularly good in the wet), and eases the significant aches and pains associated with constant stress and impact on joints. With its patented air-sprung technology, Flexyfoot bends and can rotate right round, meaning users can easily turn on their walking aids.
It’s also perfect for people of all ages and levels of fitness, from sportsmen to children to the elderly – and even rock gods, either on a temporary or permanent basis. It has been developed over three years, trialled via a pioneering orthopaedic surgery unit and tested to destruction.
See more at www.flexyfoot.com (oh, and you can see the video we shot there too, but in true crowd-sourcing style, we used real patients, rather than A-listers)
Showing posts with label Flexyfoot. Show all posts
Showing posts with label Flexyfoot. Show all posts
Flexyfoot video
Flexyfoot, the amazing new concept in walking aids, has been dipping its toe into the motion picture waters.Last week we made a film demonstrating the efficacy and ease of use of Flexyfoot. A few years ago this would have taken days, required numerous set-ups, cost a lot and yet would end up with something not looking great and not explaining too much. Our session took a few hours in a studio, using some of the best in modern film technology and will look great.
To really see Flexyfoot in action (absorbing the impact, fully in contact with the surface, being able to rotate) required some pretty precise filming and using some brilliant lighting and professional camera work. 
It also helps to have some fantastic talent backing up the technology. David Goodwin, the designer of Flexyfoot came along having constructed all of the props, even making a few amendments on the day. Orlando and Frank from Grain Media directed and filmed expertly, and we managed to cover all the necessary product points and benefits as per the script.
Look out for the video online in a few weeks at www.flexyfoot.com.
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