Whoo hoo - Outstanding Small Consultancy

Rather belatedly in View Towers this morning and before everyone bunks of for Christmas, we are congratulating ourselves on our recent awards successes.

Why is it always easier to crow about one’s clients than oneself?  There must be a rule for that, like Parkinson’s Law or something, but there it is.

Anyway, earlier this month, once again we scooped ‘Outstanding Small Consultancy’ in the CIPR (Chartered Institute of Public Relations) PRide Awards, taking the title at a glittering ceremony at the Brighton Metropole.  So chuffed!  We’d first won it in 2011 and didn’t enter last year – so it was very exciting to scoop it back.

The awards are judged by our industry peers, so it’s hugely gratifying to be recognised by them as the best of the best.

We also notched up a silver for ‘Best Sporting Campaign’ for our work with TeamSport, Europe’s no.1 indoor go-karting operator – and were finalists in ‘Corporate & Business Communications’ and ‘Best Use of Media Relations’.

In November, we were also a finalist in the PRCS (Public Relations Consultants Association) annual awards – in the ‘Automotive’ category.

We better start planning for 2014…

Ready, steady, shortlist! The View shortlisted for the PRCA Automotive Award

We’re thrilled to have been shortlisted for the PRCA Automotive Award for our work on TeamSport’s expansion.

TeamSport asked us to raise awareness of:
-    its fantastic achievements;
-    the management buyout;
-    its profile and reputation as a major success story within motorsport and leisure.

Well, that’s just what we did.

Amongst many other titles, coverage was secured in: The Sunday Times, The Daily Telegraph, The Independent, Huffington Post, The Sun, The Portsmouth News, The South Wales Echo. 

Broadcast included a 30 minute BBC radio interview and a slot the XFM breakfast crew.

Total opportunities to see: 136,911,864 - to date!

The PRCA is the professional body that represents UK PR consultancies. These awards are voted for by our peers so it feels great to be recognised by them.

We’re up against a bit of stiff competition but as usual we’re looking forward to the awards ceremony!

Are you going too? Do come and say hello.

All fun on the Northern front! TeamSport relaunches new Warrington track

Our friend and long term client, Teamsport, is re-launching Speedkarting Warrington, the largest indoor go-kart track in the UK.

With nine existing tracks across the South, TeamSport was already Europe’s biggest and most successful indoor go-kart operator. But now by moving further north TeamSport has added yet another string to its bow – or track to its set!

It has upgraded and revamped the venue to offer state-of-the-art thrills for adrenaline junkies of all ages.  TeamSport now has 10 tracks across the UK and is set to double in size in the next three years.

Already a regular celebrity haunt, with names such as Justin Timberlake, Johnny Vegas and David Beckham racing, it’s also a firm favourite for families, stag and hen parties and committed petrolheads.  It’s a magnet for corporate days out and team building too.

Fancy taking the karts for a spin? We’re holding an exclusive media launch day on 7th November.  For more information, just get in touch: 01483 331927, ilona.mckie@theviewcommunications.com

Pride where PRide is due: we’ve been shortlisted for four CIPR PRide Awards

The CIPR PRide awards recognise the outstanding talents and achievements of public relations practitioners across the UK’s regions and nations. They are the most prestigious and rigorous awards of their kind.  Which is why we’re pleased to announce that we’ve been shortlisted for no less than four awards at the 2013 CIPR Home Counties South Pride Awards.



We’ve been nominated for:

• Outstanding small consultancy
• Best sporting campaign
• Best use of media relations
• Best business and corporate campaign.

And, needless to say, we’re rather chuffed about it! Our nominated work includes a campaign for Farnham-based TeamSport, which is Europe’s number one go-karting operator – and for Champagne for Pernod Ricard, the world’s co-leader in wines and spirits. 

Although we are just three and a half years old, we've won the Outstanding Small Consultancy award at the CIPR PRide awards before, and were a finalist in the same category in last year’s CIPR Excellence awards.

The full service PR & marketing consultancy that we offer works across consumer lifestyle, business and corporate clients.  From food & drink to retail, or sport & leisure to CSR and more our key areas are manifold – and growing!

This year marks the tenth anniversary of the CIPR PRide awards, which will be held at the Hilton Brighton Metropole on 4 December.

Commenting on this year’s shortlist announcement, CIPR President Sue Wolstenhome FCIPR, said: “The CIPR PRide Awards celebrate the very best in public relations from across the UK’s regions and nations. This year’s entries were all of an incredibly high standard, highlighting the industry-leading work that is taking place right across the UK.

“I would like to congratulate all of those who have been shortlisted for an award; their success demonstrates their exemplary achievements in such a thriving profession, and recognises the impact they have made in their region and beyond.”

Thanks, President Sue!

The CIPR Excellence Awards

Yet more recognition for The View's work.

Hot on the heels of once again passing the PRCA's quality assurance gold standard, the CMS accreditation - and our FIVE CIPR PRide awards at the end of last year, we were out celebrating again last night.

The View was finalist (one of only six in the UK) for Outstanding Small Consultancy in the CIPR Excellence awards at the Park Lane Hilton last night. The absolute top of the tree. Phewee! (By the way, which clever clogs at the CIPR decided to hold their awards on a Monday night?)  And the hottest night of the year to boot.  So hot in fact that some of the team nipped out for a breather and missed the official snap.  Hence, seen here: a View Lite gathering.

Here's to the next awards!

Shortlisted for five CIPR PRide awards, including Outstanding Small Consultancy

We are tremendously proud that The View has once again been recognised by our industry peers as being one of the best of the best in the PR industry.

At the tender age of two and a half, we have been shortlisted for Outstanding Small Consultancy category in the CIPR (Chartered Institute of Marketing) Excellence Awards 2012, one of just six agencies nationwide.

It took into account our work for Pernod Ricard UK, Berkeley Group, TeamSport and others, plus all-round excellence in business and management standards.

Companies and individuals for the awards have been drawn from 700 entries, with winners announced at the Excellence Awards black tie dinner at the Park Lane Hilton on 28 May. The awards dinner, now in its 27th year, is the most prestigious annual celebration of the public relations profession with up to 900 guests attending from across the industry.

Jane Wilson, CEO of the CIPR, said on Friday: “To make the CIPR Excellence Awards shortlist is a statement of achievement for any organisation. The sheer number of high quality entries received this year, especially when things are still pretty tough out there economically, is testament to a thriving industry. There really is no greater recognition of professionalism, creativity and hard work than to reach the final stages of the Excellence Awards.”

This shortlisting follows hot on the heels of our Outstanding Small Consultancy gold award (and string of other accolades – see news reported earlier) at the CIPR PRide awards (SE) in Brighton last November.

Happy Christmas - spread the love

19 December 2011

2011 has been a great year with a whole heap of award-winning work (see blog below) – and for working with some wonderful people, none more so than the hugely inspirational Race2Recovery boys whom we introduced to TeamSport as their corporate charity this year.

Words fail us when we look at what the team have gone through, what they have achieved so far – and what they are setting out to achieve. Race2Recovery, we wish you well!

In lieu of Christmas cards this year The View is making a donation. If you’d like to do the same, good for you! Just scroll down to the link. It’s below their story…

Race2Recovery began when a fledging racing team of wounded soldiers were inspired to take up cross-country racing and decided to raise money for the incredible charities that have helped them during their recovery.

R2R driver Tony Harris explains: “We wanted to inspire other service personnel and the wider disabled or disadvantaged community through achieving an extraordinary feat - and raise funds at the same time.”

He continues: “Our goal is competing in and completing the most punishing off-road race on the planet – The Dakar Rally Raid. In January 2013 we’ll start the race in South America after 18 months of training and racing in the UK, Europe and North Africa. The rally covers over 6,000 miles in 15 days through Argentina and Chile. We’ll be driving the ferociously powerful Qt Wildcat”.

With typical speeds of between 70-120mph and up to 700km covered per day through some of the most arduous terrain in the world, the stress and strain on the driving team, vehicle and the mechanics is beyond comprehension.

Tony Harris hopes to be the first amputee driver to compete in International Rally Raids and this will soon become a reality. Tom Neathway, who was Tony’s co-driver on Top Gear, will be the first triple amputee to compete and will be co-driving with an experienced off-road racer, Dave Marsh. The team manager Andrew ‘Pav’ Taylor, who sustained back injuries in Afghanistan, organises the logistics of the team.

Dave Reeve leads the mechanical crew, one of the non-military members of the team, but with more than 20 years of both competing and fixing vehicles. A further 4-6 wounded service personnel make up the vital mechanical team with some of them training to be co-drivers or drivers depending on their injuries.

The wounded soldiers hope that the teamwork, sense of humour and experience of sleep deprivation built up during their time in the military will give them an edge over the other more experienced teams in this event.

More can be found at: http://www.race2recovery.co.uk/. To make a donation, please visit: http://www.bmycharity.com/charities/Race2Recovery