Back of the net for Flexyfoot! Our new product recognised at BHTA’s Independent Living Design Awards

Following a one and a half mile walk through drifting snow to get to the nearest drivable road, where we managed to get a taxi - and then endured a frozen five hour train journey (that should've taken 35 minutes), we were delighted to arrive just in time to see our client Flexyfoot shine in its key industry awards!

New British success story Flexyfoot was once again been recognised as one of the most innovative products in the mobility market today, one offering significant quality of life improvement for people reliant on walking aids.

It beat some stiff opposition to be ranked number two in the prestigious British Healthcare Trades Association’s Independent Living Design Awards. Shock-absorbing, anti-slip Flexyfoot is designed to replace the old fashioned ferrule (or rubber tip) on crutches and walking sticks and revolutionise walking for the injured or infirm. The awards, now in their 15th year, celebrate the very best healthcare and assistive technology products in the UK, enabling elderly and disabled people to lead an independent life.

Flexyfoot is the brainchild of product designer David Goodwin, who was inspired to invent it by his family. Both his sister, who has MS, and his 95 year old mother complained to him about the difficulties and discomfort of using their walking sticks. They also found the rubber feet wore down much too quickly and were difficult to change. See:

Goodwin collected his award from Angela Rippon OBE, who was particularly inspired by the number of the glowing testimonials received from grateful Flexyfoot users.

Flexyfoot’s ILD award follows its earlier success when it was named a finalist in the enABLE awards, also celebrating product innovation and independent living.

Flexyfoot is available from www.flexyfoot.com, freefone 0800 0285 888 and selected retailers, chemists and mobility shops. Recommended retail prices are from £14 incl. VAT for a complete starter unit (comprising collar and foot) and from £28 incl. VAT for a pair. Replacement feet can then be purchased separately as and when they wear down.