More great news at The View headquarters this week: we have
just passed our biennial
PRCA audit. The Public Relations Consultants Association has a strict
control process to make sure that all their members reach the very highest standards. This means that we are
working in ways which are efficient,
effective, properly run, fair and
accountable. Which is wonderful news all round!
The Communications
Management Standard (CMS) is the accepted kitemark of PR excellence and
professionalism. Independently
audited, it was created by the PRCA in 1997 and
it is based on ISO 9001 and Investors In People, with criteria specifically
tailored to the needs of public relations consultancies.
Lovely news for the weekend!
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