- Corporate and Business Communications - Champagne Assembly from G.H. Mumm and Perrier-Jouet
- Consumer Relations - launching TeamSport Tower Bridge
- Best Use of Media Relations - launching TeamSport Tower Bridge
- Best Events - Champagne Assembly from G.H. Mumm and Perrier-Jouet
- Outstanding Small Consultancy
The View shortlisted for no less than five CIPR PRide Awards!
Despite today's horrible weather and distinct lack of summer, we are all sunshine and smiles in the office today, because we have been shortlisted for all five categories we entered. There were over 1,000 entries across the country. We have been shortlisted for:
Back of the net for Flexyfoot! Our new product recognised at BHTA’s Independent Living Design Awards
Following a one and a half mile walk through drifting snow to get to the nearest drivable road, where we managed to get a taxi - and then endured a frozen five hour train journey (that should've taken 35 minutes), we were delighted to arrive just in time to see our client Flexyfoot shine in its key industry awards!
New British success story Flexyfoot was once again been recognised as one of the most innovative products in the mobility market today, one offering significant quality of life improvement for people reliant on walking aids.
It beat some stiff opposition to be ranked number two in the prestigious British Healthcare Trades Association’s Independent Living Design Awards. Shock-absorbing, anti-slip Flexyfoot is designed to replace the old fashioned ferrule (or rubber tip) on crutches and walking sticks and revolutionise walking for the injured or infirm. The awards, now in their 15th year, celebrate the very best healthcare and assistive technology products in the UK, enabling elderly and disabled people to lead an independent life.
Flexyfoot is the brainchild of product designer David Goodwin, who was inspired to invent it by his family. Both his sister, who has MS, and his 95 year old mother complained to him about the difficulties and discomfort of using their walking sticks. They also found the rubber feet wore down much too quickly and were difficult to change. See:
Goodwin collected his award from Angela Rippon OBE, who was particularly inspired by the number of the glowing testimonials received from grateful Flexyfoot users.
Flexyfoot’s ILD award follows its earlier success when it was named a finalist in the enABLE awards, also celebrating product innovation and independent living.
Flexyfoot is available from www.flexyfoot.com, freefone 0800 0285 888 and selected retailers, chemists and mobility shops. Recommended retail prices are from £14 incl. VAT for a complete starter unit (comprising collar and foot) and from £28 incl. VAT for a pair. Replacement feet can then be purchased separately as and when they wear down.
New British success story Flexyfoot was once again been recognised as one of the most innovative products in the mobility market today, one offering significant quality of life improvement for people reliant on walking aids.
It beat some stiff opposition to be ranked number two in the prestigious British Healthcare Trades Association’s Independent Living Design Awards. Shock-absorbing, anti-slip Flexyfoot is designed to replace the old fashioned ferrule (or rubber tip) on crutches and walking sticks and revolutionise walking for the injured or infirm. The awards, now in their 15th year, celebrate the very best healthcare and assistive technology products in the UK, enabling elderly and disabled people to lead an independent life.
Flexyfoot is the brainchild of product designer David Goodwin, who was inspired to invent it by his family. Both his sister, who has MS, and his 95 year old mother complained to him about the difficulties and discomfort of using their walking sticks. They also found the rubber feet wore down much too quickly and were difficult to change. See:
Goodwin collected his award from Angela Rippon OBE, who was particularly inspired by the number of the glowing testimonials received from grateful Flexyfoot users.
Flexyfoot’s ILD award follows its earlier success when it was named a finalist in the enABLE awards, also celebrating product innovation and independent living.
Flexyfoot is available from www.flexyfoot.com, freefone 0800 0285 888 and selected retailers, chemists and mobility shops. Recommended retail prices are from £14 incl. VAT for a complete starter unit (comprising collar and foot) and from £28 incl. VAT for a pair. Replacement feet can then be purchased separately as and when they wear down.
Corks still popping after last week's Champagne Assembly
Perrier-Jouët and G.H. Mumm take Champagne to the next level...Phew! Now we've come up for air, let's tell you about last week's inaugural Champagne Assembly. Created especially for Pernod Ricard UK by The View, it saw two of Champagne’s legendary Grande Marque Houses joining forces to host a series of workshops, lectures and tastings taking a fresh and innovative look at Champagne and the wider world of Luxury.
Based around a central theme of “Champagne: greater than the sum of the parts”, the full-day seminar examined the fascinating yet disparate elements which constitute Champagne and shape the concept of modern luxury, from grape to gastronomy, assemblage to art, economics to emotion.
Held at The Town Hall Hotel in Bethnal Green, the event attracted a large audience of UK press and industry observers and featured Chefs de Cave Hervé Deschamps and Didier Mariotti, accompanied by a prestigious panel of Champagne and Luxury Lifestyle experts.
Fresh perspectives were gained from the deliberately holistic and interactive approach employed, with subjects interrogated from a variety of thought-provoking viewpoints – ranging from consumer psychology to the science of food-pairing.
“Cuvee Belle Epoque & Mumm Cordon Rouge” saw Hervé Deschamps and Didier Mariotti lead tutored tasting sessions for some of the country’s finest sommeliers and wine writers. This saw unprecedented access to the vins clairs and vins de reserve used to create Perriet-Jouët’s prestige cuvee ‘Belle Epoque’ and Mumm Cordon Rouge NV – component wines rarely experienced outside the blending-rooms of the Champagne houses themselves.
“The Art of Assemblage” interactive workshop also saw the Perrier-Jouët Chef de Cave demonstrate the complexity involved in blending the House’s Grand-Cru wines to create the final champagne.
In a fascinating cross-category comparison, he was accompanied by master perfumer Roja Dove and Philippa Thacker from Twinings, in an impressive demonstration of the expertise and individual skill of the master craftsman.
“G.H.Mumm – the perfect match” saw a scientific approach to food-pairing which tipped conventional food & wine combinations on their head. Using gas chromatography, leading flavourist Danny Hodrien deconstructed at a molecular level the individual flavour compounds of Mumm’s range of champagnes, allowing Urban Caprice Executive Chef Iain Graham to devise the perfect food-match for each, pairing them with scientifically complementary, as opposed to contrasting, foods.
“Emotion: the intangible force of Luxury” put the role of champagne and other luxury goods and services under the spotlight, in the context of the modern consumer and current financial climate.
Speaker Lucia Van Der Post, founder of “FT H
ow to Spend It” magazine, was accompanied by luxury leather goods designer Bill Amberg, Professor of Developmental Psychology Karen Pine, Manfred Abraham of Interbrand and Pernod Ricard’s luxury & creativity director, Vadim Grigorian.Champagne expert Giles Fallowfield and Fflur Roberts of Euromonitor International also delivered lectures assessing how the global Champagne market has begun to rebound following a recession-related dip and outlining their future predictions for the category.
Neil Phillips, Brand Ambassador for both Grande Marque champagnes, commented
“Today’s sessions show how important it is to understand every aspect and dimension of Champagne – from grape characteristics to global luxury trends.
Without this, it is impossible to create the truly meaningful consumer experience for which both Perrier-Jouet and GH Mumm strive. This is the motivation behind both Grandes Marques’ mission to take their understanding to the next level…”
Do take a look at the Champagne Assembly con the newly launched website: www.champagneassembly.co.uk
Hazardous jobs No. 43: being a celebrity... Radio 1's Matt Edmondson swells legions of celebrity walking wounded
When it comes to dangerous careers, firemen or construction workers might spring to mind. But if the recent crop of celebrities hobbling on crutches is anything to go by, it’s celebrities and pop stars who should be on the ‘at risk’ register.
Clever new mobility product Flexyfoot (which The View is PRing), has seen a marked increase in celebrities coming a cropper. This ‘just launched’ gadget would be perfect for these unlucky celebs. It attaches to the end of crutches and walking sticks – to radically increase grip on the ground, lessen slippages and provide shock absorption for aching shoulders, elbows and wrists.
Radio One's Matt Edmondson has just announced he's hobbling on crutches with a severe sprained ankle http://twitter.com/MattEdmondson. Jon Bon Jovi has just come off his after tearing his calf muscle onstage, Jedward’s Edward Grimes recently sported a gold pair after tearing a ligament at T4 on the Beach. The Saturdays’ Mollie King has also been on sticks, following a major altercation with a horsefly. And Justin Bieber spent a while on crutches after breaking his foot, onstage, in front of 11,000 fans!
Flexyfoot is invented by leading British product designer David Goodwin and promises to do for the crutch, walking stick and Zimmer frame what Dyson has done for the vacuum cleaner.
It is designed to replace the old fashioned ferrule (or rubber tip) on walking aids and revolutionise getting around for the injured or infirm. Flexyfoot gives 50 per cent more grip on floors and ground surfaces than ferrules (it’s particularly good in the wet), and eases the significant aches and pains associated with constant stress and impact on joints. With its patented air-sprung technology, Flexyfoot bends and can rotate right round, meaning users can easily turn on their walking aids.
It’s also perfect for people of all ages and levels of fitness, from sportsmen to children to the elderly – and even rock gods, either on a temporary or permanent basis. It has been developed over three years, trialled via a pioneering orthopaedic surgery unit and tested to destruction.
See more at www.flexyfoot.com (oh, and you can see the video we shot there too, but in true crowd-sourcing style, we used real patients, rather than A-listers)
Clever new mobility product Flexyfoot (which The View is PRing), has seen a marked increase in celebrities coming a cropper. This ‘just launched’ gadget would be perfect for these unlucky celebs. It attaches to the end of crutches and walking sticks – to radically increase grip on the ground, lessen slippages and provide shock absorption for aching shoulders, elbows and wrists.
Radio One's Matt Edmondson has just announced he's hobbling on crutches with a severe sprained ankle http://twitter.com/MattEdmondson. Jon Bon Jovi has just come off his after tearing his calf muscle onstage, Jedward’s Edward Grimes recently sported a gold pair after tearing a ligament at T4 on the Beach. The Saturdays’ Mollie King has also been on sticks, following a major altercation with a horsefly. And Justin Bieber spent a while on crutches after breaking his foot, onstage, in front of 11,000 fans!
Flexyfoot is invented by leading British product designer David Goodwin and promises to do for the crutch, walking stick and Zimmer frame what Dyson has done for the vacuum cleaner.
It is designed to replace the old fashioned ferrule (or rubber tip) on walking aids and revolutionise getting around for the injured or infirm. Flexyfoot gives 50 per cent more grip on floors and ground surfaces than ferrules (it’s particularly good in the wet), and eases the significant aches and pains associated with constant stress and impact on joints. With its patented air-sprung technology, Flexyfoot bends and can rotate right round, meaning users can easily turn on their walking aids.
It’s also perfect for people of all ages and levels of fitness, from sportsmen to children to the elderly – and even rock gods, either on a temporary or permanent basis. It has been developed over three years, trialled via a pioneering orthopaedic surgery unit and tested to destruction.
See more at www.flexyfoot.com (oh, and you can see the video we shot there too, but in true crowd-sourcing style, we used real patients, rather than A-listers)
Flexyfoot video
Flexyfoot, the amazing new concept in walking aids, has been dipping its toe into the motion picture waters.Last week we made a film demonstrating the efficacy and ease of use of Flexyfoot. A few years ago this would have taken days, required numerous set-ups, cost a lot and yet would end up with something not looking great and not explaining too much. Our session took a few hours in a studio, using some of the best in modern film technology and will look great.
To really see Flexyfoot in action (absorbing the impact, fully in contact with the surface, being able to rotate) required some pretty precise filming and using some brilliant lighting and professional camera work. 
It also helps to have some fantastic talent backing up the technology. David Goodwin, the designer of Flexyfoot came along having constructed all of the props, even making a few amendments on the day. Orlando and Frank from Grain Media directed and filmed expertly, and we managed to cover all the necessary product points and benefits as per the script.
Look out for the video online in a few weeks at www.flexyfoot.com.
The View Tube
The View Tube is one of the latest offerings delivered by Urban Space Management. A company dedicated and known for economic renewal of run down or under utilised space for retail, workshop and community uses, in imaginative and cost effective ways. The View Tube is located on The Greenway opposite adjacent to the Olympic Park in East London.
Built using recycled shipping containers, by Urban Space Management, we love them already! It is a social enterprise and community venue which includes a café, education, arts and information spaces. The spaces are available to artists to exhibit their work and interpretation of the Olympics development.
Their environmental involvement does not just stop at the building of the venue. View Tube Learn is a unique place where regeneration and sustainability is taught in interactive workshops for primary and secondary education, led by London Wildlife Trust and Field Studies Council.
We at The View rate this venue highly, and support its use and education of re-using materials and its lessons on sustainability. They might find this a useful tool when trying to teach school kids the importance of sustainability, speaking their language, so to speak: Let's Get Sustainabizzled
Built using recycled shipping containers, by Urban Space Management, we love them already! It is a social enterprise and community venue which includes a café, education, arts and information spaces. The spaces are available to artists to exhibit their work and interpretation of the Olympics development.
Their environmental involvement does not just stop at the building of the venue. View Tube Learn is a unique place where regeneration and sustainability is taught in interactive workshops for primary and secondary education, led by London Wildlife Trust and Field Studies Council.
We at The View rate this venue highly, and support its use and education of re-using materials and its lessons on sustainability. They might find this a useful tool when trying to teach school kids the importance of sustainability, speaking their language, so to speak: Let's Get Sustainabizzled
The Alternative View
Looking at our namesake across the pond, The View, US-stylee, is still making waves following Barack Obama's appearance on the show last week.
Very witty blog from The Guardian's Richard Adams: http://www.guardian.co.uk/world/richard-adams-blog/2010/jul/29/barack-obama-the-view-live - and the show itself, if you have the time to view... http://www.youtube.com/watch?v=n4kqk7bg15I
What next - The Brokeback Coalition on Loose Women?
Very witty blog from The Guardian's Richard Adams: http://www.guardian.co.uk/world/richard-adams-blog/2010/jul/29/barack-obama-the-view-live - and the show itself, if you have the time to view... http://www.youtube.com/watch?v=n4kqk7bg15I
What next - The Brokeback Coalition on Loose Women?
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